WOMEN in Danoffice IT #9: Sarah Brix Steby

MyRoadToIT

Together with the campaign in the IT industry called MyRoadToIT, our series of mini biographies is centered around 3 standard questions to which women in the Danish IT industry provide their unique responses. Here are the “three standards” for Sarah:

 – What do you do in the business these days and which difference do you feel you contribute to?

“I work with Sales Operations across the entire sales organization and am responsible for the Public Bid Office.” The role involves supporting sales with structure, standardized processes, and a solid decision-making foundation, including data and governance—ensuring that sales leadership always has the overview they need.
As part of her responsibility for the Public Bid Office, Sarah—together with her Bid team—ensures that Danoffice IT is positioned on the right public sector frameworks, including the management of SKI agreements, and that the sales organization is supported throughout tender processes. This means bidding in a structured, competitive, and high-quality manner, with the clear goal of winning business.
Sarah describes her role as one that creates alignment between people, processes, and the business:
"I support sales leadership with the decision-making foundation and structure they need, while also ensuring that we participate in public tenders in a professional and competitive way. I’m motivated by making a difference, regardless of scale—from identifying the winning angle in a tender response and optimizing our business processes, to supporting and elevating my colleagues in both big and small ways. That’s also why it’s important to me to serve as a management representative in our Health and Safety Committee, where we focus on well-being and the working environment across the organization."

 – Why do you find it interesting to work in the IT industry and what motivates you in your work?

“The IT industry is exciting to me because it is constantly evolving. Technologies, business models, and requirements are continuously changing, placing new demands on how we work, how we develop our skills, and the solutions we deliver to our customers.”
Ultimately, however, it is people who drive her most in her leadership role:
“At the core, it’s all about people. Everyone has something they excel at—skills, experiences, or perspectives that can strengthen the whole. My role as a leader is to recognize that, bring it into play, and create the conditions for our employees to succeed together. I believe that when you bring out the best in each individual and combine the right competencies, you can achieve results that no one could have created alone.”

– How did you end up in the IT industry?

Sarah’s path into the IT industry began through financing. During her maternity leave, she was encouraged by a former colleague from the banking sector to apply for a role as a financing specialist in an IT company. At the time, she had limited knowledge of the industry, but it sounded exciting—so she chose to seize the opportunity.
She entered the field without a technical background, but quickly learned the IT landscape through hands-on experience and discovered an industry with far more opportunities than she had initially imagined.
“I didn’t know much about the IT industry when I started, but I haven’t regretted it for a single moment. It’s an industry in constant development, where technology continuously pushes boundaries—and where you can truly make a real difference.”
For Sarah, it is precisely the combination of technological advancement, constant change, and the opportunity to make an impact that makes the IT industry particularly motivating.
“There are many ways into the IT industry—and many ways to contribute. It’s an industry that offers room for growth, responsibility, and new opportunities, and that’s what has kept me here.”