WOMEN in DOIT #5: Cate Omelchenko

November 10, 2025

Danoffice IT
ESG

Balance in the industry and balance in the workplace. At Danoffice IT, we work tirelessly on our ESG goal to achieve a better gender balance both within our own organization and the industry as a whole.

Therefore, we have launched an initiative to put powerful women in the spotlight through a series of biographies through which these women will share their respective journeys to a career in the IT industry. The next woman up is our Marketing Specialist, Cate Omelchenko, who has worked in tech all her career – and who thrives on exploring the opportunities with new technology.

From Black & White to Color

Cate Omelchenko’s journey into the IT-industry – and to Danoffice IT – is not like most career-journeys. In her hometown of Chernihiv, Ukraine, Cate grew up in a world, very much different than in Denmark. But, no matter where in the World you are, then technology can inspire. And Cate’s career was indeed founded through enthusiasm and inspiration.

“The person who inspired me to work with technology was my grandfather. He was an engineer. He built our family’s first TV – a black & white-TV. The Iron Carpet had not fallen at that time, so the possibilities were very different from the Western World”, Cate shares and continues. “Later on, when I was born, he went into his workshop and built a color-TV for our family. I was still very little, but I remember that our home was always filled with electronics—things he was repairing, inventing, or building from scratch. This was a big thing for us and a huge inspiration for me, personally. This has followed me ever since, and my first real job was, naturally, in a tech company”.

Technologies Connect People

As a child of the 90’s, Cate is a digital native – a term which she fully lives up to. “Technology inspires me. Technologies connect people and make our lives easier. They help us collaborate across borders, share knowledge instantly, and find new solutions faster. Today, they are an essential part of both our professional and everyday lives”. Cate’s fascination of her grandfather’s tangible introduction to technology, early on in her life, has made a solid impact on her and has neutralized many barriers in her encounters with new technology.

My Philosophy in Life

“I have a positive mindset”, she says. “I try to approach people the way I want to be approached myself. This is my philosophy in life”. Cate has not only travelled in the IT-industry, but in her personal life, too. Growing up in Ukraine, in Chernihiv and Kyiv, it is given that a positive mind was important for her. “I came to Denmark because of the war, and I have experienced so much support. My meeting with Denmark also became a meeting with a new business culture but is has been overwhelmingly positive. I ended up in Businessmann, which later became a part of Danoffice IT, and the positive mindset I have experienced here is a very good match with how I am in the World myself”.

'Beyond my work in marketing, I’m passionate about giving back. Through the Chance to Change Foundation, I help support children from vulnerable groups, giving them opportunities to learn and grow. We also encourage teens to maintain a positive mindset—no matter what challenges they face—and to stay open to people and new opportunities, regardless of their background.''

MyRoadToIT

Together with the campaign in the IT industry called MyRoadToIT, our series of mini biographies is centered around 3 standard questions to which women in the Danish IT industry provide their unique responses. Here are the “three standards” for Cate:

– What do you do in the business these days and which difference do you feel you contribute to?

“In Danoffice IT I work as a Marketing Specialist. I work with our website, Hubspot, Google campaigns, Matomo analytics, SEO, and much more. I also work on marketing materials to support our sales. In my career I have always worked with marketing and sales – and always in tech”

“I am a very result driven person. It’s not just about presenting results - it’s also about attracting new clients and creating new results through that. Because I’ve always worked in tech and startups, and was introduced to AI early on, I bring a mindset and approach that helps break down barriers and drive progress”.

– Why do you find it interesting to work in the IT industry and what motivates you in your work?

“As I said, I almost breathe through technology. AI is transforming how we work and opening doors to entirely new ways of doing things. What excites me most is how tech constantly makes life easier—first it was computers and iPhones, now it’s tools like ChatGPT. It’s incredible how quickly these innovations become part of our everyday routines”.

“In Businessmann I worked closely with the AI team and gained solid experience from them. It gave me a real understanding of how AI can enhance businesses and manufacturing, especially through our collaboration with large production companies in our AI-department.

Now, in Marketing, I see another side of technology: How digital tools, data, and creativity

combine to build strong brands. With AI, it has become much easier to create content, analyze results, and access insights that were previously out of reach. This opens up new opportunities to be more strategic, more creative, and more impactful in the way we connect with people. Another big source of motivation for me is giving back to the community. Through my work with Coding Pirates, I see firsthand how empowering it can be for young people – especially girls – to discover technology and creating on their own. Seeing their excitement reminds me why I chose this field in the first place”.

– How did you end up in the IT industry?

“It all started when I was a student. I got a job in a tech startup I Kyiv, Depositphotos, which is a stock-photo platform with over 138 million files. The company developed and grew a lot. Our R&D started working with AI and search base optimization to improve search results for our clients. This was my first experience with AI – it was in the early 2010’s”.

“Later, life brought big changes. Leaving my home country was hard, but from the beginning I met amazing people who supported me. Among them was Sine Zambach, a data scientist. Sine was also the one who introduced me to Businessmann and later to Coding Pirates – and that’s how I found my way into the IT industry in Denmark”.

“Today, I am part of Danoffice IT, and I’m glad to work in a place where ideas are valued and the company is constantly developing technologically and offering clients the latest solutions. I feel that I am a part of this process, which makes the work meaningful”.

Women in IT?

Cate’s journey in the IT-industry is clearly special. Not only because of her moving to Denmark due to the tragic circumstances of the war. No, Cate’s journey also has a lot to do with the way she sees the world – the way she is in it. She is constantly looking for new answers and keeping up the progress and development. All with a positive mindset and spirit. This also affects her view on women in IT.

“I’m glad that there are so many initiatives supporting women in IT here in Denmark. In October, together with Coding Pirates, we hosted a special workshop for Ada Lovelace Day – celebrating the first woman and pioneer of coding – to give more girls the chance to discover technology for themselves. The response was amazing: when we announced a girls-only event with just one Instagram post, we received 45 sign-ups right away. That confirmed to me that more and more girls are taking an interest in IT, and it’s exciting to be part of this change. I hope that even more women and girls will feel encouraged to explore IT and see the amazing opportunities it offers.”

”IT is not only about coding. IT is strategy, creativity and visions – and women are good at this! Women’s minds are a bit different from men’s. But when minds meet, we get awesome results”, concludes Cate Omelchenko, Marketing Specialist in Danoffice IT.

Room for Passion

Cate’s story is yet another inspiring reminder in our “Women at DOIT” series that there is plenty of room for women who are passionate about IT – and that you should always pursue what drives you.

Don’t miss the earlier editions of Women in DOIT, where incredible women share their unique journeys, challenges, and achievements across the world of tech.